About us

COMFORT AT EVERY MOMENT

Founded in 1988, No Excess is a Dutch menswear brand, with a focus on style with comfort. Our sport inspired comfortable men's clothing won’t hold you back — allowing you to move freely and push yourself to new limits. Our clothes are created for maximum comfort and wearability, with no compromise on style. We’re big fans of the down-to-earth Dutch mentality and our designs reflect this. Whatever you're up to, make sure your clothes feel as good as they look.

Experience the comfort of No Excess.

  • The Formula

    The No Excess formula is a mix of comfortable fabrics, excellent fits and original designs. We create fashion for men who prefer an effortless look and clothes that are easy to wear.

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    The Formula

Stores

Information regarding our own stores and sellingpoints...

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1988

NO EXCESS IS LAUNCHED

Roel de Veer launches premium men's clothing brand No Excess from his office in Amsterdam South. Back in the day, it was all about 'living large'. But de Veer aims for the opposite, he wants a brand that appeals to down- to-earth men; men who may like excess in some areas of their life, but not in the way they dress. His choice of name reflects this - No Excess - emphasising an appreciation for comfortable, high-quality clothes and a down-to-earth attitude.







1990

FIRST GROWTH

A few years after the launch, with No Excess selling well,
De Veer decides to expand his team to four colleagues who
are responsible for all buying, selling and shipping.

1993

FIRST SALES IN GERMANY

We attend the largest European fashion fair in Cologne and
word soon gets around about our No Excess printed shirts. The major German retailers rush to the fair to buy our special ‘Druckhemden’. We sell hundreds of thousands of items in the next few weeks as retail chains clamour for No Excess products. Our retail network grows rapidly and sales skyrocket when we extend our services with private labels.

1996

LAUNCH OF THE ‘NOIZE’ LABEL

We decide to jump into the niche for low to mid-level priced
men’s clothing and create a second brand, called NOIZE, catered to this market. It’s a success from the start. In the first season alone, we sell 90.000 NOIZE jackets.

2003

BRAND NEW HEADQUARTERS

We outgrow our office in Hoofddorp and relocate to brand new
headquarters in Lijnden. The new location offers more office space,
well-appointed showrooms and a warehouse all of our own.

2008

REPOSITIONING THE BRAND

With the fashion market undergoing rapid change, the management team decides to reposition the brand. We super charge quality levels and fine tune our distribution strategy. We decide to invest in outstanding sales people and raise the bar on standards across the company. We play with our style to achieve a more timeless design. All our changes are for the better, and in following years our distribution networks grows fast. We expand No Excess across borders and enjoy working with distributors and importers all over Europe.

2016

FOCUS: GERMANY

After many years of steady growth in the Dutch market, we build our investments in the German market. We open seven German showrooms and expand our sales team. The strategy is successful: we meet our targets and No Excess men's clothing is sold at some of the best German retail stores.

2018

NEW OFFICE SPACE IN A LEAFY PART OF AMSTERDAM

The No Excess online store, launched in 2016, enjoys impressive
sales and popularity levels. With the steady growth of the company, we decide to search again for better premises. We move to a new office space in a beautiful leafy part of Amsterdam. There’s more space for distribution, more work space and a 300 sqm. showroom. Our new headquarters are surrounded by water and a large garden. It’s a perfect place to operate from and to welcome our guests from all over Europe.

2020

QUBZ LAUNCH

Because of all that is happening in the world there`s also an uncertain atmosphere in the fashion industry. Nevertheless, the No Excess Group has persevered with its plans to launch a new brand with positivity and determination. The result is the launch of QUBZ, a fresh new men's clothing label that stands for optimism, positivity and strength. We believe positivity is a mindset — you choose the world you see. Our positivity and brightness makes use stand out from the crowd. Pass it on - and spread the optimism. Our positive mentality is catching!

2021

N0 EXCESS STORE

We are bursting with proud to announce that we have opened our new flagship store in the Westfield Mall, Leidschendam in the Netherlands. The store showcases the No Excess philosophy and we are delighted to be able to showcase our new collections and give advice so that our customers feel comfortable at all times.


OFFICES

HQ No Excess in the Netherlands and Germany

Addresses...


  • Tips for maintenance

    We want your No Excess clothing to remain beautiful and comfortable for as long as possible. Therefore, we have listed some tips on how to best maintain our items. Additionally, you will find all specific information on the care label in our clothing. Many of our items are a mix of different materials, so always check the label before washing.

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    Tips for maintenance
  • Responsible choice

    At No Excess, we are committed to continuously improve our way of working in becoming more sustainable.

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    Responsible choice