In the year 1988, a bold and innovative vision came to life with the launch of No Excess. The brand started as a response to the demand for high-quality, casual clothing that embodied a sense of freedom and individuality. With a focus on innovation, No Excess quickly gained a reputation for its trendy designs and attention to detail. This marked the beginning of a a great start.
The brand's success in the Netherlands led to its introduction to international markets, and No Excess became a household name in countries across Europe, gaining recognition for its distinctive collections and affordable yet stylish garments. No Excess is sold Internationally with over a 1000 point of sales and within the Netherlands alone over 350.
No Excess's journey from a Dutch startup to a globally recognized fashion brand is a testament to its ability to adapt to changing fashion landscapes and consumer demands.
THE FACE OF OUR 35 YEARS ANNIVERSARY: RAFAEL VAN DER VAART
For us, comfort is not merely a word; it's a lifestyle, a promise of unparalleled wearability in every outfit we create.
To mark our 35 years milestone, we are celebrating it with our brand ambassador and football legend Rafael van der Vaart. Rafael not only embodies the values of dedication and success but also the power of comfort.
BRAND AMBASSADOR: GREGROY SEDOC
To further elevate our profile, in 2022, No Excess proudly introduced Gregory Sedoc as its new ambassador. His influence and charisma added a fresh dimension to the brand's identity, connecting it with an even broader audience.
NXS DENIM LINE
The year 2021 brought with it exciting developments as No Excess ventured into the world of denim with the launch of the NXS Denim line. This innovative addition reinforced the brand's commitment to offering diverse and stylish choices for its customers.
NEW HEAD OFFICE - PART 2
In 2018, the brand set its sights beyond borders, opening a new Head Office in the city of Amsterdam, marking yet another chapter of growth and expansion.
EXPANDING THE TEAM IN GERMANY
Fast forward to 2016, No Excess had become a major player in the German fashion scene, solidifying its position as a go-to choice for fashion-conscious individuals.
RE-POSITIONING OF THE BRAND
In 2008, No Excess underwent a transformative repositioning, adapting to changing trends and consumer preferences. This strategic move catapulted the brand into new heights of success.
NEW HEADOFFICE - PART 1
The brand's popularity grew steadily, and by 2003, it was time to establish a new head office to support its expanding operations.
FIRST SALES GERMANY
As time passed, in 1993, No Excess achieved a significant milestone by making its first sales in Germany. We had attended the largest European fashion fair in Cologne and word got out about our No Excess printed shirts. Our retail network grows rapidly and sales skyrocket when we extend our services with private labels.
LAUNCH OF NO EXCESS
Roel de Veer launches premium men's clothing brand No Excess from his office in Amsterdam South. Back in the day, it was all about 'living large'. But de Veer aims for the opposite, he wants a brand that appeals to down- to-earth men. His choice of name reflects this - No Excess - emphasising an appreciation for comfortable, high-quality clothes and a down-to-earth attitude.
CELEBRATING 35 YEARS WITH: RAFAEL VAN DER VAART
We're thrilled to mark 35 years of unwavering commitment to a coreprinciple that has always been central to our brand: comfort. For us, comfort isn't just a word; it's a way of life and a promise to provide wearability in every outfit we create. This anniversary is a moment of gratitude toward our valued customers and friends who have been part of this journey.
To celebrate this milestone, we're excited to have our brand ambassador and football legend, Rafael van der Vaart, join us. Rafael not only embodies the values of dedication and success but also exemplifies the power of comfort. He shows how our comfortable denim can be effortlessly worn throughout the day, adding style and confidence to any occasion.