Free shipping

History

1988 - LAUNCH ‘NO EXCESS’
Roel de Veer launches clothing brand No Excess. His first office is located in Amsterdam South. In those days, ‘living large’ is a big thing. De Veer aims for the opposite: he wants his brand to appeal to down- to-earth men; men who may like excess in some areas of their life, but not in their way of dressing. He picks a name that promotes the opposite. The name No Excess demonstrates a love for comfortable, high-quality clothes and a down-to-earth attitude.
1990 - FIRST GROWTH
A few years after the launch, No Excess already sells well. De Veer decides to expand the team with four colleagues, responsible for the full process of buying, selling and shipping.
1993 - EXPANSION TO GERMANY
We attend the largest European fashion fair, in Cologne. Soon, the word is out on the No Excess printed shirts. In the following days  all major German retailers rush into the fair, to buy our special ‘Druckhemden’. We sell hundreds of thousands of items in the next few weeks. In those days all retail chains want to get their hands on No Excess. The retail network grows rapidly. Sales skyrocket when we extend our services with private labels.
1996 - LAUNCH ‘NOIZE’
We decide to jump into the niche for low to mid-level priced men’s wear and create a second brand, named NOIZE, catered to this market. It’s a success from the start. In the first season alone, we sell 90.000 NOIZE jackets.

2003 - BRAND NEW HEADQUARTERS
We outgrow our office in Hoofddorp, so we relocate to a brand new headquarters in Lijnden. The new location offers more office spaces, bigger showrooms and a warehouse of our own.
2008 - REPOSITIONING THE BRAND

The fashion market is rapidly changing and the management team decides to reposition the brand‭. ‬It raises the quality and price‭ ‬level of the products and elevates the distribution strategy‭. ‬It invests in outstanding sales people and raises the bar on all other company levels too‭. ‬The fashion concept itself gets a more timeless look‭. ‬The changes turn out well‭. ‬In the following years‭, ‬our distribution network grows fast‭. ‬We expand No Excess across borders and start cooperation with distributors and importers‭ ‬all over Europe‭.‬

2016 - FOCUS: GERMANY

After years of steady growth in the Dutch market‭, ‬we increase our investments in the German market‭. ‬We open seven German showrooms and expand our sales team‭. ‬The strategy is successful‭: ‬our goals are met and No Excess is sold at some of the best German retail stores‭. ‬

2018 - READY FOR THE NEXT DECADE

The No Excess online store‭ ‬‮–‬‭ ‬launched in 2016‭ ‬‮–‬‭ ‬grows rapidly in both sales and visitors‭. ‬Overall‭, ‬the company grows steadily‭, ‬which requires us to look for a bigger office‭. ‬We move to a new office space in a beautiful green part of Amsterdam‭. ‬There’s more space for distribution‭, ‬more work space and a 300‭ ‬sq metres showroom‭. ‬Our new headquarters is surrounded by water and a large garden‭. ‬It’s a perfect place to operate from and to welcome our guests from all over Europe‭. ‬We’re ready for the next decade‭. ‬

We use cookies on our site.
X