The fashion market is rapidly changing and the management team decides to reposition the brand. It raises the quality and price level of the products and elevates the distribution strategy. It invests in outstanding sales people and raises the bar on all other company levels too. The fashion concept itself gets a more timeless look. The changes turn out well. In the following years, our distribution network grows fast. We expand No Excess across borders and start cooperation with distributors and importers all over Europe.
After years of steady growth in the Dutch market, we increase our investments in the German market. We open seven German showrooms and expand our sales team. The strategy is successful: our goals are met and No Excess is sold at some of the best German retail stores.
The No Excess online store – launched in 2016 – grows rapidly in both sales and visitors. Overall, the company grows steadily, which requires us to look for a bigger office. We move to a new office space in a beautiful green part of Amsterdam. There’s more space for distribution, more work space and a 300 sq metres showroom. Our new headquarters is surrounded by water and a large garden. It’s a perfect place to operate from and to welcome our guests from all over Europe. We’re ready for the next decade.